BRAMPTON, ON. (Tuesday, May 12, 2015) – Tatra Beer has become the Official Matchday Partner of Red Star Brampton.The Poland beer brand is owned and under the ownership group, Grupa Zywiec, whose main flagship product Zywiec is the main Beer Sponsor of the Brampton club.
Tatra will serve as the first Official Matchday Partner of the Polish Brampton soccer club. It will have all rights to matchday related stats, programs, merchandise, activities and events branded under its brand name.
Starting the 2015 season with Red Star Brampton, Tatra will reward all players with hat tricks through the "Tatra Hat Trick Hero" label.
Tatra beer was first produced in the late 70s at the brewery in Zywiec - the full name being Tatra Zywiec Lager.
In the next decade it since became an export brand, mainly dedicated to the UK market. Tatra was relaunched in April 1998, initially as a regional brand. However, Tatra has been so successful that it is currently sold countrywide as well in the United States and Canada.
This is also currently one of the most popular brands in the Polish market. Tatra Jasne Pełne is packaged in 0,65l and 0,5l bottles and 0,5l cans (also available in four- and sixpacks). Tatra Mocne is sold in 0,5l bottles and 0,5l cans (also available in fourpacks).
With Red Star Brampton as one of the premier and well known Polish-Canadian soccer clubs in the province; it has been seen to be most beneficial for both sides to partner up in order to spread the Tatra brand through the Peel-Halton region.